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Chinese millennials expect 360-degree storytelling, and luxury fashion brands need to be ‘curated’ rather than just sold. Tesi di Laurea in Digital marketing, LUISS Guido Carli, relatore Máximo Ibarra, pp. But Dior was down only 16 per cent and close competitors Gucci and Louis Vuitton held steady. An omnichannel approach puts … The ‘story’ must come … Marketing Strategy Has strong knowledge of competitors (products, campaigns, trends, services, etc) and local clients’ typology in order to come up with the best possible solutions for our clients. Why is Localization so Important for Luxury How omnichannel efforts are driving Sephora’s sales OUR APPROACH. 20. Omnichannel Product and Customer Knowledge. The strategy acknowledges that consumer buying … I had the chance to work for Gucci for the past few months and, during this period, I also had the possibility to personally OUR APPROACH. Gucci’s millennial traction has primarily stemmed from product novelty – a dangerous strategy given fleeting trend cycles and fierce industry competition. Under the new designer, the brand took ‘sex sells’ to a whole new level. Gucci and Chanel are using the power of customers’ smartphones to deliver more personalized and human-enhanced service to their customers. Gucci has launched a Florence-based call center, with five more to follow by 2020. The call center provides the expertise of Gucci’s finest shop assistants to customers throughout the world anywhere and anytime. NEW YORK - Luxury cosmetic brands need to focus on a customer …